Music promotion companies are great for bands who have a little bit of a marketing budget. You can get more fans and more success without having to spend hours and hours every day in front of the computer spamming the social networks and record companies.
Pick the Positive People: If you find you are surrounded by negative people all the time, it’s time for a change. You need to be upbeat when you meet and deal with people. You need confidence in yourself and your music. You must keep the end results of your free music promotion campaign in mind at all times.
Never let it be said that having your music video on YouTube or Google should not be done. Au contrairy, that is the first thing you would do followed by posting that video to your MySpace account. What did you say? You don’t have a MySpace account? Then go get an account now! The accounts are free, easy and worth the effort. Move! Get back here when you are done baking that cake.
Tunecore – Tunecore is similar to CDBaby, except that it’s all based on digital sales–no physical products. You don’t really need an account for your band at both Tunecore and CDBaby, but you might consider Tunecore’s services if your band sells a lot of digital music. Tunecore charges annually, but gives bands 100% of their profits (in contrast to CDBaby, which shaves a bit off the top).
One must also find the Niche. As already mentioned there are thousands of blogs out there on the internet about music, bands etc. They key is writing about a niche topic and then one will be more likely to attract a targeted audience. To try and compete with an already established blog that has high page rankings, a strong viewer base, and lots of existing content is going to just get one frustrated. Focus on one key area of music or playing in a band and one will create own loyal fan base who will crave informative articles.
Offering a wide variety of add-ons, the Facebook fan page makes it easy to stay in touch with your current fans and build an even larger fan base. Facebook itself connects 250 MILLION people around the world in a huge social network. 100 Million of these people are also using Facebook mobile on their phones and other wireless devices. If you have a mere 1% success rate, you could build 2.5 MILLION fans almost overnight. How many fans do you have now? I bet most of us could fairly say less that 10,000… What could 2.5 million fans do for your career?
Independent artists have to remember they don’t have the resources and finances to support the “shotgun approach” of spraying their music across radio and music television. Big artists have big companies behind them that need to recoup the costs of mass media exposure, and therefore try to limit the extent to which listeners can sample their music on the web. Listeners have already heard the music and are trying to find a copy of their own.
You should have a mailing list that people can sign up to from your all your online channels. You can periodically send people news and also offers and promotions for merchandise etc. This can help you make money quite early on that you can reinvest back for more and more promotions.