SEO is the foundation of internet marketing. It brings quality traffic to your site without you paying for every click that you get. This explains why so many webmasters are engaging SEO agencies and professionals to help improve their organic rankings.
With these tips in your arsenal, the possibility of being fleeced by amateur SEO firms is as bleak as Steve Jobs going bankrupt! On a serious note, if you have been a hawk-eye as far as selecting SEO packages are concerned, you will have safe passage to the top of SERPs in no time!
Sitemap – Building on the importance of internal linking, you should include a sitemap on your website. A sitemap helps the search engine robots to understand what content is on your site. In addition it creates internal links which help with your SEO ranking.
So you know everything there is to know about Search Engine Optimization, then? It’s all been memorized and pored over for hours, every obscure definition and acronym? Then pat yourself on the back-you’ve done more than the majority.
Get a professional SEO audit to show you what’s currently working on your web site and what needs to be fixed. Most boston seo company and some web design agencies perform these audits for a minimal fee. This will provide a great roadmap as you prioritize your next action steps.
When an SEO agency approaches you offering their services, before you hire them and spend your hard-earned money, you should test their own website first. While it can be impossible for them to rank first for highly competitive SEO, check if they are offering other services like for example they are a Boston based SEO Company offering website design, and then if you search for a keyword like website development, they must rank high. Because if not, how can you trust your website with them?
The next time you talk about a project with an SEO agency look beyond the reception desk, beyond the presentation, the sell. Ask for examples of actual real life successes. And don’t just settle for simple anecdotes or figures relating to search positioning. What are the real benefits that clients have experienced? The business benefits – increased conversions, improved ROI the KPIs that genuinely make a difference to the health and wealth of your company? That’s what counts, not nicely decorated offices and portfolios that offer hyperbole that can’t be backed up with hard evidence of success.