Like every other small business owner, you need to make sure that anything you do, provides you with the best possible return on investment. After all, in this day and age you need every penny you can get. Therefore when it comes to your marketing you should also have a well research plan. It doesn’t matter what type of marketing it is, Ad words – What keywords are you going to target, how much will you pay per click? Radio – Whose going to make your advert? Which station would be best for your demographic? In this article I’ll be talking about the importance of planning your leaflet distribution campaign.
Systems. As you think about your strategy, you must have a system. You must be able to see who is on your list in a glance; have a contact manager, and be able to keep records. I personally use a system for 19.95 a month that enables me to build my list by giving away a free resource, has email features, comes with an autoresponder, has 8 splash pages, includes training on how to market as well as places to market, and much more.
When you are going to apply for the job, you will need to keep in mind that there are a few aspects which you will need to keep in mind, and a few questions which you should ask yourself to make sure that the job at hand will suit you.
On the Internet, if you want to drive traffic to your website, you need to learn how to build links. There are many ways you can do that. You can participate in forums and leave your links in your signature. You can make guest posts at other bloggers’ blogs. Or you can use article distribution services to announce the birth of your new website.
Once you’ve got your targeting sorted, you’ve now got to work out what is the best way of advertising to these people. Many people do one big leaflet drop, wait for the results to come in and then slate the cheap leaflet printing industry when they get no results. People like familiarity, they’ll buy from you once they feel familiar with your business. If your on a budget, try doing several smaller drops on a monthly basis, alternate between two areas that way you’ll be fresh in the mind of your readers when their computer goes wrong, need some decorating, want to try a new restaurant etc. Can you remember an advert that you’ve only seen once? No. So why expect your readers to remember your advert 6 -12 months down the line.
It is easier to communicate in person to the very people who you wish to talk to on issues that are important to you and receive good feedback from people whom have had similar experiences.
If your business is successful and you do not feel a need for change, at least allow you and your team to explore what might be. Such a conversation may provide several small steps which when tried open you to the opportunities of bigger change.